OU, P.; MAO, M.; MERN, S.; MAO, S.; PICH, P.; DUONG, S. Key impacts of celebrity endorsement in social media platforms on consumer purchase intention of the soft drink brands. Insight: Cambodia Journal of Basic and Applied Research, [S. l.], v. 6, n. 2, p. -, 2024. DOI: 10.61945/cjbar.2024.6.2.01. Disponível em: https://cjbar.rupp.edu.kh/index.php/cjbar/article/view/267. Acesso em: 16 apr. 2025.