OU, P., MAO, M., MERN, S., MAO, S., PICH, P. and DUONG, S. (2024) “Key impacts of celebrity endorsement in social media platforms on consumer purchase intention of the soft drink brands”, Insight: Cambodia Journal of Basic and Applied Research, 6(2), p. -. doi: 10.61945/cjbar.2024.6.2.01.